Google Ads pricing, explained honestly.
We do not list prices, because the fee depends on your account and your business. Below is the full logic instead: how our partnership economics work, what shapes the onboarding fee, and how you get a real quote. When you are done reading, you will know exactly what to ask any PPC company. Then apply and we will price your account specifically.
Pricing is custom. Here is exactly how we think about it.
No price list, no packages, no guessing. This is the honest version.
We do not publish a menu of prices, because the fee depends on your account and your business. Any PPC company that quotes you before seeing your data is guessing, and guessing is how accounts end up mismanaged under a fee that made sense for someone else's account.
More important than the number is the structure. We do not sell retainers, and we do not take a percentage of your ad spend. Every engagement with us follows the same partnership economics: a startup onboarding fee to begin, a profit share on the growth we create, and in deeper partnerships, an equity or royalty structure. That is the whole model, and this page breaks down each piece.
How we actually get paid
Every serious engagement with us works the same way. Here is each piece, in plain language.
The startup onboarding fee
Every engagement starts with a one-time onboarding fee. The number depends on three things: your industry, your niche, and where the company stands today. A clean account in a straightforward niche is one kind of onboarding. A tangled account with broken tracking, bloated structure, and landing pages that need rebuilding is another. We read your account before quoting, so the fee matches the real starting point. And for projects and operators we genuinely believe in, the onboarding fee can be waived. We would rather bet on the growth than bill for the setup.
Profit share on the growth we create
This is how we get paid ongoing. Once we are running your account, we take a share of the profit growth the work produces, measured against where the business was when we started. When the ads make you more money, we make more money. When they do not, we do not. That alignment is the entire point. It also means we will tell you plainly when an account cannot support a partnership yet, because taking a share of nothing helps neither of us.
Equity or royalty in deeper partnerships
For businesses we go deep with, where we are building the growth engine and staying inside the operation, the structure can include equity or a royalty on revenue. This is for partnerships, not vendor relationships: both sides committed, both sides invested in the outcome over years, not months.
Said plainly: we aren't a marketing company. The marketing services we offer are just for our partner clients. Google Ads management is one of those services. We run ads for businesses we are partnered with, because their growth is our growth.
What shapes the onboarding fee
The fee is not a menu number. These are the dials that set it.
- Industry and niche. Click economics, sales cycles, and competition vary wildly between niches. The onboarding fee reflects the actual market you operate in.
- Where the company stands today. A clean account with working tracking is one starting point. A neglected account with broken conversion data, bloated structure, and pages that leak is another. We price the work the account actually needs.
- Landing page work. If the pages need rebuilding or serious testing, that is real work and it is priced honestly instead of skipped quietly.
- Tracking and measurement depth. Basic conversion tracking versus full revenue attribution. The deeper the measurement, the more the growth is worth, and the more work it takes to build.
What the economics never touch
One line that should be on every PPC pricing page.
Your ad spend. The money that goes to Google for clicks comes from your account, paid by you, and we never touch it. Our onboarding fee pays for the work of getting started. Our profit share is measured on business results, never on spend. If a PPC company ever wants your ad spend to flow through them, ask why, then leave.
How a partnership starts
Three steps. The proposal is specific to your account, in writing.
You apply. Tell us about the business, the spend, and where you want the ads to take you.
We read the account. Read-only access, real data, an honest read on the work and whether a partnership makes sense.
You get a proposal. The structure we recommend: the onboarding fee, how the profit share is measured, and exactly what we will do. In writing, before anything is signed.
Still deciding what you need? Compare ongoing management with the one-time Google Ads audit.
Questions
Straight answers, before you apply.
Because the engagement depends on your business, not just your account: the industry, the niche, and where the company stands today. A price list would pretend those things do not matter. We quote after a real conversation and a real look at the data.
We agree on a baseline together: where the business stands when we start. Our share applies to the growth beyond that baseline. Exactly what gets measured, and how, is written into the agreement before anything starts, so there is nothing to argue about later.
Sometimes. For projects and operators we genuinely believe in, we waive it and bet on the profit share instead. That decision comes out of the conversation, not from a policy page.
No. The structure has to keep earning its place. If the growth stops, the partnership should end, and the agreement says so plainly. We would rather keep you with performance than with paperwork.
Never. Your ad spend goes straight to Google from your own account. We never touch it, never mark it up, and our profit share is measured on business results, never on spend.
Probably not yet, and we will say so. If the budget is modest, an audit usually finds more value per dollar: we hand you the fix list, your team runs it, and you come back to a partnership when the account can support one.
No. We aren't a marketing company. The marketing services we offer are just for our partner clients. That is why our economics are built around growth and partnership instead of retainers and billable hours.
Get a quote based on your account.
Not a package. Not a guess. Apply, we read the account, and you get a written proposal.