Free tools.
Real math.
Every tool below runs entirely in your browser. No email gates, no accounts, no downloads. And unlike most calculators on the internet, each one publishes the exact formulas it uses and shows a worked example, so you can verify every number yourself.
Customer Acquisition Cost Calculator
Find the maximum you can afford to pay for a customer (and per lead) before a campaign stops making sense, given your sale value, margin, and close rate.
Open the calculator →Marketing ROI Calculator
Turn spend, attributed revenue, and margin into ROAS, net profit, and true ROI percent. Shows the difference between revenue and profit, plainly.
Open the calculator →Marketing has a math problem.
We do the math.
Most businesses guess at what they can afford to pay for a lead, and most agencies report revenue instead of profit. These two calculators fix both mistakes. If the numbers tell you something you don't want to hear, that is the tool doing its job.
Want us to run the numbers
on your business?
That's what the first conversation is for. Bring your real numbers.